How Sydney’s Top Instagram Influencers Helped Boost Heineken 3 Brand Awareness

The Mission?

To generate a series of premium aspirational lifestyle commercials and appealing event set-ups promoting Heineken’s new-to-market light beer, Heineken 3 and highlighting the distinction between Heineken 3 and Heineken 5

Impossible?

Not with the TheAd on board. And three of Sydney’s most influential Instagram personalities — Erin Holland, Amy Pejkovic, and Kris Smith — in the mix.

The Mood?

One of prestige, relaxed confidence, and an energetic love of life.

Like our target audience — our chosen brand ambassadors — appreciate their friends and family, don’t take themselves too seriously, and are open to going with the flow without worrying that they are going to compromise their goals or values.

The aim was to create an element of FOMO with the emphasis on the target audience “wanting to be part of the influencer’s epic crowd,” rather than on the fear factor.