Site Maintenance: Do I Need It?

In today’s connected world, a website is essential in the life of any brand. This is what welcomes your customers when they want to check you out online. You want your website to always make a good impression, so you try to make it as presentable as your store. But what most people fail to do realize is that site maintenance is just as important as launching it.

Keep It Safe

Site maintenance is important to keep your website and its data safe. The Internet is a battlefield, with threats like viruses and hackers going from one website to another. Whether it’s an online store or a point of information on one page website, you will get attacked. Your content management system might provide basic security, but you will never know what kind of malware can creep in from those plugins or small cracks you didn’t notice.

Best Possible User Experience

The internet is constantly changing, and so is the preference of your customers. Performing regular site maintenance ensures that everything works great for its visitors, making sure your site’s user experience is always fresh and exciting. Keeping old files on the site makes them lag, so it is important to always update photos and other forms of content. Sometimes a half-second delay on a loading image can turn away a customer, and we don’t want that.